Friday, March 4, 2011

If you didn't hear, the Evo is dead.

Yep, you read right, after 10 generations, the Mitsubishi Lancer Evo is set to end it's long lived and celebrated lineage at the end of this latest gen. 

Mitsubishi's global product director Gayu Eusegi said in an interview with Autocar Magazine: “There is still a demand [for the car],” he said, “but we must stop.” 

Eusegi went on to say: “Our influence now is EV technology,” adding that the decision was a “policy change”. 
From the sounds of it, it seems that Mistubishi is more concerned with producing lower CO2 emitting vehicles  versus producing full-blown rally cars for a form of motorsport which the company does not compete in anymore.The director went on to say that it would be "easier to understand"  what Mitsubishi was about if it was no longer in a motorsport inspired market.

Officially, it's basically dead. Eusegi addressed the idea that perhaps someday down the road there will be a resurrection by going on to say "Yes. Maybe the world can change, and maybe someday we can do a motor race by electric vehicles, maybe then we can enter the market again."

Although, if it makes you feel any better, you can always go and add this as one of your Facebook Causes.

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