Ferrari's 2011 F1 car was originally unveiled as the Ferrari F150 - a que to the 150th anniversary of Italy's unification. Apparently however, the boys over at Ford didn't take to that too kindly, thinking customers would somehow get the Ferrari mixed up with the number one selling pickup truck in America.
After a brief court battle between the blue oval and the prancing horse, Ferrari caved in and renames the grand prix car the Ferrari F150th Italia. Ford liked that, and declared the matter settled. Ferrari, however wasn't done. Still galled that they had to change the name of the racer in the first place, they decided to make one final change to get it just the way they want it.
Now, Ferrari's 2011 Formula 1 effort will be called the Ferrari F150° Italia. The added symbol is the Italian equivalent of the English "th" suffix, and Ferrari added it to give the name more Italian flair. Maranello announced the move in a biting, sarcastic news release saying, "...Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country.
"Let's hope the matter is now definitely closed and that we can concentrate on more serious matters, namely ensuring that our car that already seems to be pretty good out of the box, becomes a real winner."