Showing posts with label Ferrari. Show all posts
Showing posts with label Ferrari. Show all posts

Monday, March 7, 2011

Ferrari renames their F1 car once more.

Ferrari's 2011 F1 car was originally unveiled as the Ferrari F150 - a que to the 150th anniversary of Italy's unification. Apparently however, the boys over at Ford didn't take to that too kindly, thinking customers would somehow get the Ferrari mixed up with the number one selling pickup truck in America.


After a brief court battle between the blue oval and the prancing horse, Ferrari caved in and renames the grand prix car the Ferrari F150th Italia. Ford liked that, and declared the matter settled. Ferrari, however wasn't done. Still galled that they had to change the name of the racer in the first place, they decided to make one final change to get it just the way they want it.


Now, Ferrari's 2011 Formula 1 effort will be called the Ferrari F150° Italia. The added symbol is the Italian equivalent of the English "th" suffix, and Ferrari added it to give the name more Italian flair. Maranello announced the move in a biting, sarcastic news release saying, "...Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country.
"Let's hope the matter is now definitely closed and that we can concentrate on more serious matters, namely ensuring that our car that already seems to be pretty good out of the box, becomes a real winner."

Tuesday, February 15, 2011

Ferrari names new F150, lawsuits ensue, Ford comes out on top.


If you didn't hear about Ferrari's new grand prix racer being names the F150, well you just did. In fact, Ford MoCo happened to hear about it as well and they weren't too pleased about the prancing horse claiming the best selling American pickup ever. Consequently,  Ford decided to take Ferrari to court claiming the "F150" name is theirs and only theirs.

After a few weeks, Ferrari came out with a public statement officially naming the new F1 car the "F150th Italia". Seems like a mouthful; should be interesting to hear those zany British announcers try say that on screen.

Anyway, Ferrari made this additional statement explaining how they don't understand Ferrari at all. 

On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters.
In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.
For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter.
Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150 th Italia.



Friday, January 28, 2011

Ferrari's new pickup truck, nose job, grand prix racer



Yep, there it is, Ferrari's new F150 F1 car is named after 150 years of Italy being united or something . Not after the best selling american pickup.

There's not much to say besides it's got a huge schnoz and appears to lack a rear undertray diffuser.

Ferrari has said though that the actual car set to race at Bahrain isn't going to look anything like this, lets hope so.

More pics  & video after the break

Source: Ferrari

Saturday, January 22, 2011

Whats this? A new Ferrari? and finally a new post too?!?



Finally, the moment we have all been waiting for, after all the spyshots, and speculation, the Maranello gang's got their newest prancing horse to add to the stable and boy do we have news for you; it's a hatch-back?

Detail, pics and video after the break.